Marketing Manager

Job description

About The Position:

OBO, 2x winner of Baltimore's Best Places to Work, is seeking our first in-house marketing manager to own OBO's brand marketing, develop new strategies, support business development efforts, write great content and create enticing campaigns that leverage our amazing marketplace reputation!

This is THE PERFECT position for someone with hands-on digital marketing & content experience who's looking to own marketing strategy and process from concept to execution. Eventually, this person would build a marketing team around themselves to expand their efforts. 

You'll be working closely with our co-founders and various members of our teams including sales, technology, and operations to develop new business through a variety of digital and traditional marketing channels. This role will require organization, vision, enthusiasm, and a deep understanding of what we do. We need you to effectively convey our value prop to clients and prospects alike.

The person hired for this position will build on and enhance our already amazing reputation in the marketplace. We’ve built strong partnerships with top providers earning us an abundance of inbound leads.   You will create strategy & content to build OBO's outbound lead gen. Shout our accolades from the rooftop making it easier to both close new business and continue to retain our existing clients.

The person hired for this role will need:

  • Strong attention to detail

  • Excellent written and verbal communication skills - you have a knack for writing killer copy, and knowing it when you see it! (Blogs, articles, ads, email, case studies, etc)

  • Ability to effectively develop and execute powerful marketing strategies

  • Ability to work closely with the sales function to align inbound and outbound marketing opportunities

  • Experience to define marketing processes that drive desired inbound leads

  • Experience in social media strategy and implementation

  • Ability to develop and execute ideas for promotional events or activities and organize them efficiently

  • Ability to produce valuable content for the OBO's online presence, editorial design, and organizing the company’s publications

  • Experience reporting on marketing activities including general performance data and lead attribution

  • Bonus: HubSpot, Salesforce, and Monday.com experience is a huge plus!


What to Expect:

We're excited to onboard our next team member. Here is what you can expect in your first few months with OBO:

In the first week you will:

  • Meet our team, get to know roles, responsibilities, and resources

  • Familiarize yourself with our services and why clients love the work we do

  • Become familiar with current in-house marketing efforts

  • Dive into our marketing stack: Wordpress, HubSpot, Google Analytics, Hotjar, social media, etc

In the first month you will:

  • Begin deep-dive research, conduct voice of customer interviews, interview stakeholders, and

  • Create original case studies, blog content, and web copy

  • Begin to develop a quarterly strategy for marketing with the sales and operations team

  • Analyze and report on marketing and sales metrics; adjusting efforts as needed

  • Work with leadership to establish OBO's brand voice, tone, and content focus areas

In the first three months you will:

  • Have an end-to-end strategy for 2021 OBO marketing

  • Have understood and redesigned (as needed) the full customer journey through all marketing touchpoints

  • Establish and execute a communication strategy for OBO that drives awareness for our brand and technology category

  • Continue to propel OBO's marketing efforts to meet company sales goals

About the Benefits & Perks

  • Flexible WFH policy (Remote-friendly)

  • Competitive starting salary.

  • 99% employee-premium coverage on health, dental, and vision insurance.

  • Employer-matched 401k plan.

  • 3 weeks paid time off.

  • 12 Paid Holidays + Flexible holiday hours.
    • +Paid day off for your birthday!

  • Flexible WFH Policy (We’re currently remote due to pandemic.)

  • Health and Wellness Incentives.

  • Professional Development incentives.

  • Virtual Happy Hours & Events

  • Quarterly Paid VTO

  • And more!

About OBO:

OBO is an award-winning Technology Consultancy with offices in both Columbia, MD, and Washington, DC. Established in 2016, we architect processes and custom technology stacks that optimize/digitize our client's sales, marketing, customer services and operations with software such as HubSpot, monday.com and Salesforce.

Our interdisciplinary team of technologists, developers, consultants, marketers and business analysts work together to identify opportunities and scale our clients’ organizations. We have genuine working relationships with our clients and operate with a “raving fans” mindset.

We’ve been recognized twice by the Baltimore Business Journal as one of the “Best Places to Work”, and the fastest company to achieve HubSpot Elite status, their highest partner tier level. We offer a sincere culture that values teamwork, initiative, and just being a good human. Check out what our team is saying about us on Glassdoor.

Want more info, check out our website: oboagency.com

Unfortunately, we are unable to offer visa sponsorship at this time.


Requirements

  • Degree in marketing, communications OR equivalent experience
  • Experience as/drive to be a "full-stack" marketer; from strategy to copywriting to website updates and launching campaigns - you love to get things done from concept to execution
  • Solid understanding of B2B marketing and trends
  • Stellar writing/editing skills -- create the voice of OBO with blogs and web content 
  • Familiarity with Google Analytics, Google Ads
  • Both diplomatic and forthright in communication
  • Enjoy taking the initiative to make executive decisions and solve problems 
  • Technically savvy; able to quickly learn internal systems and understand how we put projects together for clients

    PREFERRED EXPERIENCE

  • Experience with HubSpot / Salesforce / Monday.com
  • Experience in an agency setting.

If you maybe are missing something above, but think this would be a great fit for you, please apply anyway, let us know why you're the best person for the job!